Jobs almost seems to have launched a full PR campaign against Adobe, especially against their platform flash. it all started as an argument to why the new iPad does not support flash. one answer would be to limit users to the appstore in order to buy applications and not to mention games which can be found in millions on the web for free but the most logical for him seamed to be discrediting the platform, and later, the company itself.
a proposed replacement by Jobs was html5. as a developer for me it reflects Jobs’s lack of knowledge what html and flash is. it is natural that the prime uses of flash are video and adds, due to simplicity with maximum impact in these domains. but flash is not a video and slide show plugin.